Day Four of AdExchanger’s Programmatic.IO Digital conference brought the goods with perspectives from up and down the supply chain. There was insight into P&G’s media spending strategy, a deep dive on how The New York Times reconciles ad sales with the buildout of a team, a knowledge drop on how identity infrastructure works – and… Continue reading »
The post Prog.IO Digital: P&G’s Media Strategy, NYT Reconciles Subscriptions With Ads – And How To Build A CDP appeared first on AdExchanger.
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