On the surface, Paramount doesn’t appear to be doing too hot. Paramount+ only added about 750,000 global subscribers this quarter,...
streaming
As the writers and actors strikes continue to disrupt the entertainment industry, Paramount added a modest 700,000 subscribers to its...
Warner Bros. Discovery lost 1.8 million global streaming subscribers this quarter, but streaming ad revenue is up 25% YOY, thanks...
Roku, one of the earliest streaming services to debut shoppable experiences, is rolling out new offerings. Top line Shopify and...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Flurry Of Activity Will retail media ever flourish...
In honor of National Streaming Day – an informal holiday cooked up by Roku in 2014 that takes place every May...
Among streaming ad providers, there is a temptation to make streaming ad ROI look better than it really is (and...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Prompt And Search-umstance Google is ramping up its...
Even though Paramount+ broke 60 million subscribers, it wasn't enough to stop the parent company's stock from tumbling 25% Thursday...
Today, Roku is the biggest player in connected TV. This week, the company reported it added 1.6 million active accounts...