Roku, one of the earliest streaming services to debut shoppable experiences, is rolling out new offerings. Top line Shopify and...
streaming
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Flurry Of Activity Will retail media ever flourish...
In honor of National Streaming Day – an informal holiday cooked up by Roku in 2014 that takes place every May...
Among streaming ad providers, there is a temptation to make streaming ad ROI look better than it really is (and...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Prompt And Search-umstance Google is ramping up its...
Even though Paramount+ broke 60 million subscribers, it wasn't enough to stop the parent company's stock from tumbling 25% Thursday...
Today, Roku is the biggest player in connected TV. This week, the company reported it added 1.6 million active accounts...
Ask most industry experts about the advantage of advertising on streaming platforms, and chances are they will tell you “better...
Warner Bros. and Discovery insist their marriage is working. Although they’ve had to go through a little, shall we say,...
The rumors are true: Discovery+ will remain a standalone service ahead of the upcoming consolidation of the smaller streamer and...