Ad tech companies are being reincarnated as streaming services. But over-the-top (OTT) technology is a very different animal from digital....
streaming
Streaming has a Hispanic underrepresentation problem. Hispanic Americans accounted for nearly 20% of the US population in the latest census...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Unbeatable You The podcasting business is colliding...
Oracle CEO Larry Ellison once boasted quite publicly about the company’s 5-billion-strong ID device graph. But Oracle’s use of third-party...
It has been a long time coming, but the power dynamic has finally shifted in streaming's favor. Linear TV is...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Did The Oracle Get It Wrong? Is it...
Comscore and Yahoo have partnered in a connected TV deal that aims to bring brand protection to streaming ad campaigns....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Soup To Box Did you know Chicken Soup for...
With the news that both Disney+ and Netflix will introduce ad-supported tiers, the transformation of the streaming landscape continues. Formerly...
Headwinds are blowing, but CTV is growing. Sound familiar? That’s because it’s become an oft-heard refrain from ad tech CEOs...