Like it did for the web, programmatic is transforming linear TV ad buying. But TV calls for a more nuanced...
streaming
Programmatic advertising can be notoriously complex. But in the streaming category in particular, there is ample opportunity to improve transparency,...
Food and travel video network Tastemade launched its latest channel Thursday, Tastemade Home, available on Amazon Freevee, Sling TV and...
Advertising Video on Demand, or AVOD, is expanding as major streaming services like Netflix and Disney+ get ready to roll...
With increased competition and enhanced marketing tactics, content creators need to be innovative and develop multiple options for streaming in...
Certain streaming platforms have been off-limits for advertisers. But that's about to change as Netflix and Disney+ put the finishing...
Ad tech companies are being reincarnated as streaming services. But over-the-top (OTT) technology is a very different animal from digital....
Streaming has a Hispanic underrepresentation problem. Hispanic Americans accounted for nearly 20% of the US population in the latest census...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Unbeatable You The podcasting business is colliding...
Oracle CEO Larry Ellison once boasted quite publicly about the company’s 5-billion-strong ID device graph. But Oracle’s use of third-party...