JamLoop is a specialized DSP that launched in 2018 with a focus on local CTV advertising. It pitches its in-house...
streaming
Time of possession is one of the most important stats in the NFL, and it's pretty important for streaming services,...
Is Peacock doing its touchdown dance too soon? Over the weekend, NBCUniversal's streamer delivered the most-streamed live event in U.S....
The ad world is in the middle of its annual migration to Las Vegas. And this year, streaming services are...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Take Initiative Meet yet another TV ad standards...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. In Services To Who? Apple’s Services revenue –...
The 2023 TV landscape became the year of AVOD. Netflix and Disney+ completed their first full years with advertising tiers...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The AI A/B Google Ads industry liaison Ginny Marvin...
2023 was the year live sports entered the streaming arena in full force, creating a new form of fragmentation in...
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … and happy holidays to all who celebrate!...