Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The AI A/B Google Ads industry liaison Ginny Marvin...
streaming
2023 was the year live sports entered the streaming arena in full force, creating a new form of fragmentation in...
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … and happy holidays to all who celebrate!...
Streamers take Black Friday as an opportunity to slash prices and get more customers to sign up for ad-supported viewing....
Instacart is adding streaming to the menu. The grocery technology company partnered with NBCUniversal's streaming service Peacock for its first...
One of the hottest topics in the ad-buying world today is the debate over streaming TV vs. linear TV when...
ClashTV, an online and mobile livestreaming platform, wants to be a home for high-action, clippable sports such as streetball (a...
Television streamers and media companies are on the road to recovery after a pretty rough year. Programmers have been fighting...
As streaming platforms navigate a seismic shift – pivoting to profitability after a decade of all-out growth mode – they’re...
MAGNA and Roku released a joint study to give buyers some advice about how to approach frequency capping in streaming...