Hi Readers, Welcome back to the AdExchanger Commerce Media Newsletter. In this week’s edition, we’re taking a look at TikTok...
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Feed The Meter Google introduced an “ad strength”...
Independent digital publisher network Scroll Media has bolstered its team with the hire of two new experienced media professionals. Laura...
AUCKLAND, Thursday: NZME has announced the return of its popular Imprint competition, which celebrates the power and efficacy of print...
A court case that tested the reputation of the masterbrand of Virgin Enterprises has ruled in favor of the company...
Zoe Virtue, Head of DDB Group Social, discusses how to best utilise the influence embedded within social media and strategies...
AUCKLAND, Wednesday: A new study carried out by JCDecaux New Zealand and Australian neuroscience research company Neuro-Insight reveals travellers are...
AUCKLAND, Today: Hyper, a leading provider of place-based retail media channels, has announced the successful completion of the country’s first...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Winning The News But Losing The War Twitter...
For most, a brand’s name is its strength. For car brand SEAT (pronounced say-at) it was a weakness. This was...