Tying ad spend to conversions by making ads actionable is one sure way to measure ROAS more effectively. To that end,...
Success
Meta rolled out Advantage+ shopping campaigns for e-commerce and retail advertisers in August. Now, the artificial intelligence-powered ad solution has...
Somar Digital has announced that Jonathan (Jonny) Doig has joined their leadership team in the role of Head of Customer...
LONDON, Monday: New Zealand has eight pieces of work from three agencies (Flux Animation, Special Auckland, and The Tuesday Club...
Almost one year ago, the W3C created a small subgroup called the Private Advertising Technology Community Group (PATCG). This lean...
Eco-friendly motorsport Formula E continues on an awareness track as the competition rushes to expand in an era of emerging...
Advertisers new to CTV often approach streaming buys the same way they approach linear: By focusing on large-scale inventory from...
With a record-breaking 47 million Americans resigning from their jobs in 2021, options for hybrid or remote work are becoming...
CHRISTCHURCH, Today: The latest Harvey Cameron newsletter reports all’s well at the South Island-based (HQ is in Merivale) full-service agency....
CANNES, France--The 2022 Cannes Lions International Festival of Creativity Awards Show returned in person last Friday evening to a theater...