FCB NZ proved its mettle once again by taking out a Grand Prix at the 2023 Axis Awards for its...
Success
While other ad platforms, including Google and Meta, saw spend declines, The Trade Desk beat the ad market again by...
To create the caliber of inclusive cross-platform measurement that it aspires to – the Jont Industry Committee must broaden its...
Tying ad spend to conversions by making ads actionable is one sure way to measure ROAS more effectively. To that end,...
Meta rolled out Advantage+ shopping campaigns for e-commerce and retail advertisers in August. Now, the artificial intelligence-powered ad solution has...
Somar Digital has announced that Jonathan (Jonny) Doig has joined their leadership team in the role of Head of Customer...
LONDON, Monday: New Zealand has eight pieces of work from three agencies (Flux Animation, Special Auckland, and The Tuesday Club...
Almost one year ago, the W3C created a small subgroup called the Private Advertising Technology Community Group (PATCG). This lean...
Eco-friendly motorsport Formula E continues on an awareness track as the competition rushes to expand in an era of emerging...
Advertisers new to CTV often approach streaming buys the same way they approach linear: By focusing on large-scale inventory from...