Integral Ad Science added a new capability to measure brand safety and suitability for off-YouTube sites and apps through YouTube's...
Suitability
After more than two years of building and testing, Meta is releasing brand suitability controls and third-party verification for its...
Pixability started out contextualizing advertisers' digital video buys on YouTube to make sure they ran in brand-safe environments. But now...
Zefr said Monday that its brand safety and suitability reporting product is generally available for campaign measurement on YouTube in...
Better suitable than sorry. Or something like that. On Thursday, Meta announced plans to create content-based controls for Feed (formerly...
Brand suitability is proving to be a big boon for DoubleVerify’s bottom line. Revenue from its brand suitability targeting solution,...
"On TV & Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
Ad verification company DoubleVerify said Tuesday it is launching a tool in January that will help advertisers take a more...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....