For years, the pervasive uncertainty surrounding cookies pained publishers. DSPs used cookies to reach defined audiences without meaningful involvement from...
SupplySide
Supply-side platform (SSP) and data business 33Across has been pursuing a sale via investment banking firm Centerview Partners, according to...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Amazon Prime(s) Its SSP Play Based on its...
Media buyers often have a tough time finding diverse or minority-owned media companies on major supply-side platforms (SSPs), because those...
The video advertising platform SpotX has invested in supply-side ad server SpringServe, the companies said Monday. Terms of the deal...