Hulu closed 2017 on a high note.Hulu’s advertising revenue crossed $1 billion for the first time in 2017, the company...
SVOD
For video service Crunchyroll, finding the right mix of ads and subscriptions is critical for ensuring long-term success in the...
Although Netflix’s audience is large (and growing), it’s notoriously hard to measure.Nielsen hopes to remove some of the difficulty gauging...
Beginning Monday, Walmart’s streaming video service Vudu will monetize inventory programmatically through an exclusive deal with the video ad server...
Like its competitors, IBM is acquiring and building a video stack. Instead of focusing on media execution, however, IBM is...