Comparable sales at American Eagle grew 1%, while its sub-brand Aerie saw 11% growth. Adweek Feed
Sweeney
On July 23, a jeans-clad Sydney Sweeney ignited the culture wars as she starred in an American Eagle ad, lying...
The 77th Emmys were a big night for The Studio and brands. Adweek Feed
Mark Ritson is a former marketing professor, brand consultant and an award-winning columnist. He is also the founder of the...
CMO Craig Brommers spills the tea on the clothing brand's strategy and adding Travis Kelce to the marketing lineup. Adweek...
CMO Craig Brommers said both campaigns will continue to roll out this year. Adweek Feed
It’s perhaps the sharpest of marketing’s double-edged swords: brands quest endlessly for attention, but aren’t always happy with the sort...
Media expert Antony Young rounds up media news from beyond Aotearoa in a regular column for StopPress. This week: American Eagle’s new denim campaign...
One week into the social-media maelstrom created by Sydney Sweeney slipping into her great jeans—while talking about her great genes—American...
The Ugly Ad Tax Pretty privilege is real, even for ads. Per Adweek, a recent update in X’s ad quality...