Advertisers are turning to programmatic solutions that were purpose-built with SKAN’s methodology in mind to make sense of SKAN4's attribution...
tech
California’s privacy protections are considered by most privacy pros to be the toughest and most comprehensive in the nation. But...
The supply-path optimization (SPO) trend is catching on with video publishers. Future Today, an ad-supported video on demand (AVOD) platform,...
//www.youtube.com/watch?v=Q_vzDE3e2bY NEW YORK & PARIS, Today: Samsung emerges as a leading creative global force in technology, according to AdForum’s 6th...
The question “How do you define a data clean room?” no longer has a subjective answer. The post IAB Tech...
AUCKLAND, Wednesday: With the dawn of a new year, Stanley St are investing heavily in tech and digital capabilities with...
Stanley St is investing in tech and digital capabilities with the recent appointment of Ankit Sehgal as Chief Digital Officer...
Nick Jonas was diagnosed with Type 1 diabetes when he was 13 years old. Since then, the pop star and...
When agencies pursue proprietary solutions, they ultimately abandon them for a superior market-based one. So, agencies should focus on producing...
Dee Snider can still screech out a tune that harkens back to his Twisted Sister days--and shatters any nearby drinking...