When agencies pursue proprietary solutions, they ultimately abandon them for a superior market-based one. So, agencies should focus on producing...
tech
Dee Snider can still screech out a tune that harkens back to his Twisted Sister days--and shatters any nearby drinking...
Privacy is one of the most pressing issues facing the online advertising industry – and antagonizing lawmakers who already don’t...
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… The post Comic: When Ad Tech Meets Legalese appeared first...
It’s a jampacked episode of The Big Story this week, as the ad industry trades haymaker punches with its major...
Disney bumped up its annual Tech & Data Showcase to January this year to prove it has what it takes...
Most data clean rooms pitch themselves as being interoperable – except for the biggest ones. And this leads to confusion. Whereas...
Ready, set ... sue. On Tuesday, the antitrust division of the Department of Justice formally sued Google over its alleged...
You are not experiencing déjà vu. The CNIL, France’s data protection authority, did indeed issue three separate fines – all...
When faced with a recession, brands should focus on fundamental changes that save money and drive efficiency while seeking ways...