The supply-path optimization (SPO) trend is catching on with video publishers. Future Today, an ad-supported video on demand (AVOD) platform, credits SPO for the 336% increase in ad spend it’s
The post Why This Streaming Platform Decided To Work With Fewer Tech Partners appeared first on AdExchanger.
More Stories
Is Netflix In a Slump? Here’s What Its Q2 Earnings Suggest
The Real Convergence Story Is Happening in Local Markets
BusinessDesk and Range Rover bring back the CEO Index