Imagine taking a ride in a taxi and seeing one geo-targeted ad for a retailer when you pass its location...
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SPONSORED BY:The golden era of digital streaming is upon us. YouTube is the largest connected TV platform, surpassing even Silicon...
As the technology industry sheds headcount and trims expenses in response to a worsening economic forecast, digital publishers reliant on...
It was a strange quarter for ad-based companies on Wall Street. Independent ad tech companies have seen their stock prices...
Waikato based human and animal health technology company DEC has partnered with advertising agency, The Business Marketing Group (TBMG), to...
Katie KlumperCEO and Founder“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Going ‘Green’ Costs Green Digital advertising contributes to carbon...
Launching last year, Spark’s S.N.T.A. is back and taking the guesswork out of Christmas shopping for even the most hard-to-buy-for...
AUCKLAND, Today: Waikato-based human & animal health technology company Dec has chosen Parnell advertising agency The Business Marketing Group to...
Ben DutterSVP of Strategy“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital...