It’s become a familiar tale over the years: a major telco makes a big investment in ad tech followed by...
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ka-Thunk Goes The CNIL The CNIL, the French data...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Criss-Cross Media Measurement CTV ad dollars are expected...
Over the last 22 months of unprecedented change across media, marketing and tech, we've learned to work in new ways...
The biggest US tech companies – Alphabet, Meta, Amazon, Apple and Microsoft – are often lumped together. But their ad platform...
In 2021, there were tiny shreds of hope wrapped in yet another year of Covid-19 pandemic hunkering. People became familiar...
The past year has seen a huge influx of consumer brands launching their own advertising businesses. Buy-now-pay-later service providers, ride-share...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Kinesso, IPG’s marketing intelligence brand, developed nine APIs for its Kanvas Developer Toolset, the agency announced Thursday. The APIs offered...
Nothing in ad tech is ever easy. Despite previously signaling interest in serving as an administrator for Unified ID 2.0...