Many brands have made commitments to do better in how they portray BIPOC and women in their advertising messages. To equip advertisers with the technology they need to measure how often women and BIPOC are depicted in their ads, and in what context, the creative analytics company CreativeX collaborated with the Geena Davis Institute on… Continue reading »
The post To Make Diversity Efforts Measurable, CreativeX Built Tech To Analyze Bias In Ad Creative appeared first on AdExchanger.
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