There’s no need to cry. It’s just emotional targeting. Jokes aside, the Toronto-based digital media agency Hotspex Media claims it...
Built
Customer choice is endless and acquisition costs are at an all-time high, so it makes sense that marketers are turning...
We need to clear up some confusion around the “cookieless future.” The predominant view says first-party data will become the...
One in five Gen Z adults identifies as LGBTQ+ according to Gallup. While reports claim there are over 1,500 dating...
Freddie Liversidge, HP’s global head of media, explains the benefits and challenges of building an in-house digital media agency from...
HAMILTON, Sunday: Waikato-based universal development platform Blutui has announced the appointment of Christy Fung as chief commercial officer. Blutui founder/ceo...
If programmatic ad tech was a canary in the coal mine for how data privacy would affect the online advertising...
For the latest Super Bowl 57 advertising news--who's in, who's out, teasers, full ads and more--check out Adweek's Super Bowl...
The Arctic Circle city of Rovaniemi, Finland is known for a few things: the mythical home of Santa Claus, stunning...
With KFC's recent social media firestorm surrounding an automated promotional message, it's important for brands and agencies to reflect on...