Prebid doing away with universal Transaction IDs is just the latest example of the ad industry’s counterproductive history of information asymmetry and obfuscation. When both sides of a transaction aren’t working with the same information, you can’t have a fair market. Strong business relationships can’t be built on mistrust. But to get to the heart […]
The post A Market Built On Mistrust: Why Disputes Like The Transaction ID Debacle Keep Rocking Ad Tech appeared first on AdExchanger.
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