Last year, the online transaction company PayPal hired Mark Grether, former CEO of Sizmek, who has also had stints as...
Transaction
Prebid doing away with universal Transaction IDs is just the latest example of the ad industry’s counterproductive history of information...
Transaction IDs (TIDs) have been the topic du jour on LinkedIn and Twitter – and for good reason. These OpenRTB...
In observance of Labor Day, AdExchanger is taking the day off on Monday, September 1. Our Daily News Roundup will...
With Google Chrome slated to deprecate cookies by the end of this year, marketers are looking for new signals to...
Retail isn't dead. At least not in the way you think. The biggest takeaway from Commerceweek 2023 was that today's...
The 2021 crypto craze has hit its first hiccup, according to recent data. After rising for the first three months...