Last year, the online transaction company PayPal hired Mark Grether, former CEO of Sizmek, who has also had stints as head of Amazon Advertising and Uber Ads, to lead its nascent advertising division. And in just the past six months the company has announced a string of new products. These include SSP data integrations, shoppable […]
The post PayPal Finds A New Transaction Pool With Retail Media appeared first on AdExchanger.
More Stories
Large Language Models Are Overkill For Some Marketing Tasks. Enter The Small Language Model
Uber Eats and Special US win Cannes Media Grand Prix
Media leader launches fractional offering for SMEs