NBCUniversal built a first-party identity platform that includes 50 million households and 150 million individual consumers to bolster its cross-platform...
Built
As the ad tech industry matures, vendor types historically focused on other markets are expanding to meet its needs. Media...
"The Sell Sider" is a column written by the sell side of the digital media community. After this exclusive first look...
AT&T has teamed up with lifestyle and gaming brand 100 Thieves to build a virtual reality space geared towards socialization....
The landscape for IP-delivered TV ads is a heck of a lot different from digital advertising. For one, consolidation is...
Elon Musk might be getting a windfall of publicity through his opportunity to host Saturday Night Live this weekend, but...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. ...
As you read these words, a team of writers and animators at Warner Bros. is working on a much-buzzed cartoon...
While every brand seems eager to discuss diversity, equity and inclusion throughout February and March, far fewer have built their...
In early June, much of the country was beginning to emerge from its pandemic-induced hibernation--cars creeping back on the road,...