How Poppy O’Toole Built a 7 Figure TikTok Following Rooted in Potatoes

Following a decade in professional kitchens, including Michelin-starred restaurants, Poppy O’Toole is trying on a new apron: social influencer. O’Toole has amassed more than 2 million TikTok followers since joining the platform in 2020, where her fans eat up the self-proclaimed Potato Queen’s recipes. O’Toole joined James Stafford, head of partnerships and community at TikTok,…
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