Latest figures released by digital out of home (DOOH) measurement company LENS Technology and Analytics reveal OOH audience numbers virtually...
Technology
Web-based augmented reality platform Mattar is on a quest to introduce immersive experiences and take businesses’ messaging to futuristic new...
Many marketers treat personalization purely as a technological challenge. It's not completely off base to think that way. After all,...
Every so often, you stumble across an artist so intriguing that simply enjoying their music isn't enough; you have to...
Leading technology executive Mat Yelavich is joining oOh!media as the company’s new Chief Technology & Information Officer. Yelavich is charged...
If you can't beat Amazon, join it. By selling its own technologies to other retailers, namely its cloud-based services, via...
"On TV & Video" is a column exploring opportunities and challenges in advanced TV and video. Today's column is by...
The idea behind Ads.txt was simple: publishers create a public list containing the names of all the partners they work...
Vodafone, named the most valuable brand for the last four years running by Kantar's BrandZ report, aims to focus on...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. ...