The idea behind Ads.txt was simple: publishers create a public list containing the names of all the partners they work with, and buyers check that list before they buy. But even the simplest of ideas can get complicated when they go from paper to reality. Some publishers just said “yes” to every request to add… Continue reading »
The post Ads.txt Got Too Complicated, So Primis Came Up With Technology To Untangle The Mess appeared first on AdExchanger.
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