Measurement is a major selling point for local TV advertisers as the economy starts to (sort of) reopen. Scale, however,...
Tegna
Many broadcasters spent the past decade on a quest for scale, with a major spike in local station M&A last...
Jim Wilson is a big believer in the blockchain. As president of Premion, the over-the-top ad buying platform of local...
Although connected TV buyers have become pretty sophisticated at targeting and delivering an ad to individual users, managing frequency across...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by...