Snap Inc. confirmed that it is testing a subscription version of Snapchat, cleverly named Snapchat+, that will give paying Snapchatters...
Tests
Direct-sold inventory is still big business for publishers. But processing insertion orders and campaign reconciliation between buyers and sellers has...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Can You Put A Price On … Price?...
Brands have fallen in love with flat and simple logos, to go along with pared-down messaging, in hopes of establishing...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Roku On A Roll Roku announced a beta program...
Spotify is making use of its Podz acquisition this week by testing its podcast discoverability feature to engage listeners with...
Hashtags are the backbone of a new test by Instagram of ways to make social movements easier to discover on...
French global beauty brand Sephora teamed with Warner Music Middle East to use AI-powered tech to position its products within...
Cookieless tech is coming out of the woodwork. With third-party cookies on the road to nowhere, data management platform Audigent...
Chipotle Mexican Grill has always positioned itself as the healthy alternative to burger-based quick serve and casual food chains. But...