The war in Ukraine began in late February, yet Google has already blocked 8 million ads related to the conflict...
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Video game ads are the new hot commodity. And ad tech companies that specialize in in-game ad inventory are seeing...
On the 1st of April, dentsu Aotearoa and Subaru weren’t fooling anyone. Instead, they gave back to loyal Subaru drivers...
People may like to say data is the new oil, but digital platforms have no business being regulated like old-school...
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
Marketers need to remember: The metaverse may be the loudest stage at the festival, but it's not the only band...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
Rory Gallery says local ad agencies risks disrespecting their audience, and that a mindset shift is needed if creatives really...