“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. The debate following Netflix’s recently released Q1 results illustrates the need for a less binary perspective on advertising vs. subscription models. While it was Netflix… Continue reading »
The post Dealing With Netflix’s Subscriber Loss Is More Complex Than Just Turning On Ads appeared first on AdExchanger.
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