Hey readers, welcome to the AdExchanger Commerce weekly, where we have the news and trends marketers need to know in...
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There are no new DSPs out there. Nobody’s investing in the category. Google, Amazon and The Trade Desk won, and...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Whoever Attributes, Wins When people refer to the...
Buyers remain worried that they're paying for ads that are running on TVs that have been turned off, an enduring...
Ongoing cookie deprecation and signal loss have eliminated access to the IDs that have underpinned targeting and measurement in marketing....
DHL Express and Surf Life Saving are celebrating their two decades of partnership of saving lives and patrolling New Zealand...
For the second year in a row, augmented reality company Blippar worked with The Mars Agency to bring an augmented...
Advertisers are getting serious about cutting carbon from their campaigns. But before publishers can make their ad tech greener, they...
It's been a season of disquiet for Target and Bud Light. The retailer and beer brand have seen sales decline...
Burger King has been a marketing powerhouse for decades, but TikTok was a whole new realm for the international fast...