Over the past few weeks, thousands of Google and Meta advertisers have seen refunds trickling back into their accounts. Why?...
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The Criteo bounce back is in full effect after the company reported strong profit growth and continues to hit benchmarks...
At a panel entitled "Brand vs. Performance," the brand marketing, performance marketing and "versus" portions of that thesis were all...
The attention economy has been in existence for almost five decades now, longer than the World Wide Web has been...
The proposal to transition ads.txt into ads.json comes with some major problems, and its benefits can be largely achieved in...
One of the NFL's star quarterbacks has a brand new name, courtesy of Hulu. The Philadelphia Eagles' Jalen Hurts becomes...
Roughly three years after the Schrems II case invalidated Privacy Shield overnight – and with it the legal basis for data...
Sue Bird is barely a year into her retirement, but she's already finding new and innovative ways to pass the...
WELLINGTON, Thursday: Hell has taken the classic Kiwi steak & cheese pie and turned it into a pizza. The twist...
With a recession looming and even more signal loss on the way, publishers need to experiment to find the best...