With your permission, please endure yet one more Privacy Sandbox-related bird reference: Chrome’s Federated Learning of Cohorts (FLoC) proposal will...
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Unified auctions yield better results for app publishers than waterfall-based mediation … right? In theory. But developers aren’t making as...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
AMC Networks, like all media companies, was once again forced to take a different approach to this year's television Upfronts....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. FLoC Fears There’s no love lost for FLoC. In...
Over half (52%) of marketers say that they use Salesforce or Microsoft as their customer data platform, according to the...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Like the little engine that could, digital and programmatic ad spend will do better than expected in the second half...
Recently launched, Xero’s wellbeing check-in system allows small business leaders to better connect with their team and ensure they are...
Thanks in part to a long deal with The Simpsons, everybody knows the old Butterfinger tagline, "Nobody better lay a...