Criteo’s FLoC Tests Confirm There’s Way More Work Before It’s Ready For Prime Time

With your permission, please endure yet one more Privacy Sandbox-related bird reference: Chrome’s Federated Learning of Cohorts (FLoC) proposal will not fly in its current form. “We’ve got a long road to hoe before it’s possible to prove this can be a working model for advertising,” said Todd Parsons, chief product officer at Criteo. The… Continue reading »

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