How can brands stand out to consumers and vie for their ever-elusive dollars? It turns out storytelling is just as...
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Influencer marketing spending is poised to reach $ 7B in 2024, nearly tripling since 2019. Brands trying to cut through...
In 2024, the entertainment and media industry is hoping to welcome several new TV bundles of joy. For Adweek's year-in-review...
To promote its Guess Eyewear collection, eyewear group Marcolin recently worked with AR company Aryel, digital marketing agency Intarget and...
From unconventional full-funnel strategies to novel uses of artificial intelligence to provocative creative campaigns, B2B marketers are increasingly shaking off...
Standout media agencies make their clients' marketing dollars work harder through innovative, breakthrough media plans. In an omnichannel world where...
Picture the scene. A group of male friends are hanging out playing video games when one of them starts making...
The latest installment of Apple's long-running and celebrated "Shot on iPhone" campaign shines a light on the universal expression of...
The Cannes Lions Festival has, historically, been a place where senior-level agency employees congregate to drink, network and vie for...
One evening at the end of May, a crowd gathered at Christie's, the famous auction house in London. The institution...