Cats are notoriously finicky, but their devoted owners are willing to do just about anything to please them. A campaign...
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After President Joe Biden signed a bill that could ban TikTok in the U.S., its Chinese owner ByteDance is considering...
The role of the social media manager is not a quiet one. New platforms, changing behaviors and fast-moving cultural trends...
More than 50 million Americans have chronic sleep disorders, according to the Centers for Disease Control and Prevention, while as...
How can brands stand out to consumers and vie for their ever-elusive dollars? It turns out storytelling is just as...
Influencer marketing spending is poised to reach $ 7B in 2024, nearly tripling since 2019. Brands trying to cut through...
In 2024, the entertainment and media industry is hoping to welcome several new TV bundles of joy. For Adweek's year-in-review...
To promote its Guess Eyewear collection, eyewear group Marcolin recently worked with AR company Aryel, digital marketing agency Intarget and...
From unconventional full-funnel strategies to novel uses of artificial intelligence to provocative creative campaigns, B2B marketers are increasingly shaking off...
Standout media agencies make their clients' marketing dollars work harder through innovative, breakthrough media plans. In an omnichannel world where...