At its core, TikTok is not the ideal platform for advertising. It's a place where average people are invited to...
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After more than a decade of relative stasis in the search engine market – which is to say, Google cementing...
Facing the threat of climate change, it may be tempting to imagine a better life in a distant galaxy. That...
Noor Tagouri has her cell phone number in her Twitter bio. Trinity Mouzon Wofford and her high-school-sweetheart-turned- business-partner are Saratoga...
While influencer marketing has become an expected component of robust marketing campaigns--especially in beauty and apparel--there's little consensus on how...
It seems fitting that notorious workaholic Jeff Bezos' last day as CEO of Amazon falls on a federal holiday. Bezos...
Last year, many brands made shows of general support to Black Lives Matter in the wake of worldwide protests against...
Sustainability and environmental consciousness have taken center stage as leading factors in consumer purchasing trends. As a result, brands are...
A new brand called Smarty Plants will take you down a time-sucking rabbit hole of vintage commercials, '80s pop culture,...
"The Sell Sider" is a column written by the sell side of the digital media community. Today's column is written by Tanya...