Of course, the misappropriation of a publisher’s audience data would be unethical. But this is not what contextual providers do....
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Investors on Alphabet’s Q2 earnings call appeared satisfied that YouTube and the ads business in general are back on track....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Follow Your Intuition, I Guess Intuit, which owns...
This inaugural article in the ‘Get Real’ series, kicks off with a frank look at why the digital native in...
The idea of a digital twin is to create personas that function as amalgamations of how different people with similar...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Let’s Get Real Last year, BeReal was flying...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. All Of A Twitter Elon Musk’s Twitter acquisition...
On the mobile web, outstream is in, and instream is out. With its latest guidelines, the IAB Tech Lab has...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. All A-Board The W3C created a board of directors...
Merkle’s retail and consumer goods group has become a testbed for multiple other verticals. That isn’t surprising. Although people tend...