Today, media companies are at the inflection point where linear revenue is lower than digital and streaming revenue. That has...
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The controversy regarding ID bridging in the bidstream can only be one of two things: confusion over how the ecosystem...
Balance is a key part of any diet, but what does that look like when it comes to the media...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Dwindling Organics There’s been a Big Bang-like expansion...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. We Need Change ASAPI Ad tech execs who...
Of course, the misappropriation of a publisher’s audience data would be unethical. But this is not what contextual providers do....
Investors on Alphabet’s Q2 earnings call appeared satisfied that YouTube and the ads business in general are back on track....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Follow Your Intuition, I Guess Intuit, which owns...
This inaugural article in the ‘Get Real’ series, kicks off with a frank look at why the digital native in...
The idea of a digital twin is to create personas that function as amalgamations of how different people with similar...