Nielsen and Comscore take a lot of heat for moving too slowly and failing to provide the sort of cross-channel...
third-party measurement
Starting Oct. 30, Google will make parallel tracking the default way to run third-party tracking for Google search and shopping...
Spotify and TGI Fridays are hooking up with Foursquare as a preferred measurement partner.Solid measurement is what seals the deal...
Apple just made a move under the radar that could cause third-party attribution providers to become obsolete.In late March, Apple...
In a blog post Wednesday, Facebook’s VP of global marketing solutions, Carolyn Everson, acknowledged that some marketers are “feeling uneasy”...
The accuracy of Facebook’s reporting is under the microscope again courtesy of Pivotal analyst Brian Wieser and an Australian trade...
The MRC kicked off the second phase of its three-part Facebook audit at the beginning of August: an assesstment of...
DoubleVerify is looking for a home.AdExchanger has learned that the independent verification company recently hired a banker from tech-focused investment...