Close your eyes and think of a hot sauce brand. What do you see? Skulls and crossbones? Flames and grim...
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Ikea is preparing to let Americans experience its iconic blue Frakta bag in a whole new way thanks to a...
Around nine months ago, European department store chain El Corte Inglés started using a customer data platform to do more...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. No Alternative Third-party cookies are not the future...
There’s been such a deluge of data privacy-related news over the past few weeks – from the TikTok ban in Montana...
Oracle is subtracting social sharing widget AddThis from its marketing cloud. As of May 31, Oracle will permanently terminate all...
The ad industry is now brimming with vendors claiming they can track and measure ad viewers' attention. Hungry to strike...
There's a worn-out advertising cliche that probably makes you shudder. You know the one: Advertising is all about finding the...
Programmers that held upfronts came bearing gifts for advertisers, most of which were packaged as improvements to ad targeting and/or...
A reminder to reconnect with older relatives IRL might be especially timely for generations raised with easy internet access. Social...