Programmers that held upfronts came bearing gifts for advertisers, most of which were packaged as improvements to ad targeting and/or buying. Netflix, Disney and Warner Bros. Discovery (WBD) all touted
The post This Year’s TV Upfronts: Upgrades To Targeting And Programmatic appeared first on AdExchanger.
More Stories
Large Language Models Are Overkill For Some Marketing Tasks. Enter The Small Language Model
Uber Eats and Special US win Cannes Media Grand Prix
Media leader launches fractional offering for SMEs