To relate with Gen Z, advertisers have to do more than just spend millions on a 30- or 60-second Super...
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The Economist is making moves, specifically into the U.S. market. The British newspaper that focuses on current affairs and international...
JamLoop is a specialized DSP that launched in 2018 with a focus on local CTV advertising. It pitches its in-house...
Good things come to those who wait--like the perfect swirl of ketchup on a hot plate of fries. A recent...
The main theme one can draw from ad tech M&A activity in 2023 is that there wasn’t one. Despite a...
You know that scene in “Being John Malkovich” where John Malkovich, playing a version of himself, enters his own mind...
As the founding partner of a booze-free spirits brand, it's heretical for Marcus Sakey to say the following: "Don't do...
Meetings that "could have been an email" are the bane of many workers' existences, but what about a meeting that...
An agreement struck earlier this month between Google and the Canadian government on behalf of the news industry has added...
Privacy and personalization often feel mutually exclusive in ad tech. And no wonder. The online advertising industry is in the...