In-game ads represent a tantalizing untapped revenue source. While gamers are playing, it’s possible to insert ads native to their...
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After 15 years as a marketing executive, Michael Tennant found himself at a crossroads. Even with a successful career working...
Amid the surge in anti-Asian hate crimes last year, I did not immediately speak out. Even though my own family...
For Arnold Worldwide, the big idea is not dead. It just needs to be translated for the current era. After...
People who pull off the road to a gas station are an audience both waiting and on the go. Someone...
Britt Nolan returned to Leo Burnett last July to build momentum for the storied Chicago agency. The creative mind behind...
NBCUniversal has teamed up with Yahoo's demand-side platform to give advertisers direct access to inventory from the network's streaming service...
With a love of math and science at an early age, followed by a fascination with storytelling, Elizabeth Del Valle...
Bottles of tequila are commonly brought to the graves of deceased friends and family on Day of the Dead, the...
Athletic apparel retailer JD Sports and Nike have teamed with mobile game Pok?mon Go's maker Niantic to drive European players...