NBCU Adds In-Game Ads To Its Sales Roster Through Partnership With Anzu

In-game ads represent a tantalizing untapped revenue source. While gamers are playing, it’s possible to insert ads native to their experience. But infrastructure for serving these ads at scale and with accountability has lagged behind advertisers’ interest in capturing the attention of gamers. A new partnership between in-game ad tech company Anzu and NBCUniversal aims… Continue reading »

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