Meddle class

BEIJING and NEW YORK, Tuesday: Special Group NZ was named Independent Agency of the Year, and Sweetshop NZ won Production Company of the Year in the first annual One Asia Creative Awards, produced by The One Club Asia and announced today in a special virtual presentation.

Special won two Gold, three Silver, three Bronze and three Merits, all for Meddle in the New Zealand Election for Every Kiwi Vote Counts. Sweetshop earned its special award for production work on the same campaign.

Sweetshop NZ was named Production Company of the Year.

Special & Sweetshop accounted for all of the wins from New Zealand. Australian agencies won two Gold, six Silver, eight Bronze and 10 Merits.

Special’s tally …

• Gold: Special Meddle in the New Zealand Election for Every Kiwi Vote Counts in Direct Marketing, Integrated Campaign
• Silver: Special Meddle in Creative Effectiveness, Non-Profit/Charity; Film & Video Craft (Writing), Public Service & CSR (Non-Profit)
• Bronze: Special Meddle in Creative Effectiveness (Small Budget); in Direct Marketing, Social Media/Online, Use of Social Data & Insights.
• Independent Agency of the Year

Sweetshop NZ was named Production Company of the Year.

“One Asia inspires the industry by showcasing the best creative works in Asia Pacific on the global stage.”

A jury of more than 70 top creatives from 17 APAC countries and regions — as well as a handful of international creative leaders — judged this year’s entries.

Ma Chao, chief representative for what is now known as The One Club Asia, said: “After expanding The One Show Greater China Programme to the whole Asia Pacific region with The One Show Asia Showcase in 2020, we launched One Asia Creative Awards with the aim to elevate the work of unique Asian cultures.

“Using the world’s top judging standards, One Asia inspired the industry by showcasing the best creative works in Asia Pacific on the global stage.

“Much of the work entered was inspiring, delivering the optimistic spirit during the pandemic. It’s been very challenging to create great works during the pandemic, but we believe in the power of creativity because it is a form of currency for the future, and it connects and unites us as one.”

• View the awards ceremony video here

About The One Club Greater China
The One Club Greater China office was founded in 2000, hosting a series of youth events in China, and added The One Show Greater China Awards and related Creative Week programme eight years ago.  In the past 20 years, the team has focused on promoting creativity in the APAC region, and greater communications between Greater China and the global industry.  This expanded focus prompted the office to rebrand this year as The One Club Asia.

About The One Club
The One Club for Creativity is producer of The One Show, ADC Annual Awards, Type Directors Club Communication Design & Typeface Design awards, Young Guns and Creative Week.

• www.oneclub.org