Gina Williams-Folau, head of comms at Auckland PR agency Undertow Media, outlines some key steps to guide you through a...
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Yahoo Advertising struck a data-sharing deal with retail media network Kroger Precision Marketing, ADWEEK can exclusively reveal. This will let...
Google used its NewFronts stage to unveil updates to DV360 that should make it easier for advertisers to manage campaigns...
Third-party cookies: Can’t live with ‘em, can’t seem to get rid of ‘em. Earlier this week, Google delayed third-party cookie...
Welcome back to The Garage: Tools for Retail Media Innovation. Hosted by Evan Hovorka, vp of product and innovation, and...
It’s getting tough for demand platforms as they face the rising cost of supply of programmatic inventory. Rising levels of...
Though sometimes derided as mindless entertainment, video games have deeper potential; in fact, some of the most recognizable games of...
New York, NY, April 1st, 2024 - Suzy, a leading end-to-end market research software platform, is thrilled to announce the...
Critics of retail media have said that the channel reaches customers who would have bought from the advertiser anyway. But...
Over the past decade, the automotive industry has changed dramatically. First, it was the rise of electric vehicles, but now...