A slew of consortiums, collaborations and integrations have emerged to fill the need for a universal advertising ID, which would...
Thunder
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
In late April, Google said it would limit the portability of the DoubleClick ID outside of its ad server DoubleClick...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Thunder, a creative distribution platform, acquired creative AI and analytics company Adacus on Thursday, adding the ability to test, target...