Walmart Connect has gotten a lot more Connect-y of late. Now the retail media platform is striking partnerships to measure...
TikTok
Olaplex, which launched in 2014 making premium hair care products, was content growing its biz purely by word of mouth...
David’s Bridal has been selling dresses since the 1950s, but it didn't say "yes" to a social advertising strategy until...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. EA Or Nay? EA Games is looking for...
Skin care brand EOS took a gamble last year when it based an entire product and marketing strategy on a...
Native TikTok ads created exclusively for the platform, or ads created for broadcast or streaming services and repurposed for TikTok?...
Social video platform TikTok announced today it's taking applicants for its third round of Support Black Businesses program in celebration...
The Australian Department of Home Affairs is considering tightening its privacy laws over data harvesting concerns on TikTok. The move...
It's been well documented that TikTok is the go-to social app for Gen Z. However, a surprising statistic came out...
Most ad tech companies reported average or subpar quarterly earnings, and more than one of them are pointing the finger...