Time Inc. Vets Take A Page From The Email Playbook With Launch Of Upscale Travel Pub

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Three magazine media vets on Thursday launched Full Time Travel, a media brand catering to 30-40-year-old upscale consumers. Think of it like TheSkimm, but for travel content. The founders – Nick Van Sicklen, former digital VP at Time Inc., Matt Carroll from Modern Luxury and Gabby Blitz Rosen from Travel + Leisure and Food &Continue reading »

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Meredith Closes Time Inc. Deal, Forecasts $700 Million In Digital Revenue This Year

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Meredith closed its acquisition of Time Inc. Wednesday to create a media company with 174 million digital US unique visitors – not far behind Google, Yahoo, Facebook, Microsoft and Amazon. Meredith will triple its digital revenue by acquiring Time Inc., with projected digital revenue this year of $700 million. Digital will contribute 30% to overallContinue reading »

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To Meet Video Demand, Time Inc. Turns To Google’s Mobile Outstream

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As Facebook grabs more mobile and video dollars from the ecosystem, premium publishers are looking for viable ways to compete. For storied publisher Time Inc., one solution is to bring its own mobile-optimized video solutions to market. Using Google’s native framework, Time created a mobile, in-feed video solution dubbed Adapt that is customized to itsContinue reading »

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Poker Central Gets New Insight Into Audience After Going Direct-To-Consumer

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Turns out owning your own cable channel might not be the most efficient way to attract an audience. Poker Central folded its channel last December. Now the network is experimenting with new ways of distributing its content, including partnering with ESPN and NBC Sports and OTT services like Amazon-owned Twitch. It also launched its ownContinue reading »

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Time Inc. Overhauls Analytics To Make Content Creation Data-Driven

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Time Inc. knows that producing magazine content requires data – like seeing how many issues sell based on the cover story. But digital allows for an additional level of analysis the magazine-native publisher hadn’t fully embraced. Which is why Time Inc. pruned down its more than five dozen analytics tools and focused on just aContinue reading »

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The Top 10 Programmatic Publishers

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By Sarah Sluis, Kelly Liyakasa and Alison Weissbrot Some publishers excel in programmatic in ways that make buyers take notice. The best way to stand out in programmatic is by integrating sales teams so it’s easy to buy programmatically and direct with a single conversation. Smart publishers don’t create incentives that make salespeople push directContinue reading »

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