//www.youtube.com/watch?v=839MSbrNJwk AUCKLAND, Monday: Health-product provider Red Seal – with creative agency Studio Nash, production company Supernormal, and Slingshot Media –...
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Rage Against The Machines Last week, Meta quietly...
The cord-cutters have taken over. In 2022, for the first time ever, the proportion of U.S. households that subscribe to...
SYDNEY, Monday: The percentage of journalists using press releases has increased year-on-year to 86% as AU-based software PR provider Medianet...
The digital advertising industry has been too focused on data perfection, according to Analytic Partners CEO Nancy Smith. But as...
Every marketer knows the old adage: It costs much more to get a new customer than to keep an existing...
To help consumers counter the impact of inflation, McDonald's has begun a campaign in Sweden to travel back in time...
The combination of attention across streaming and linear television is a massive, undermonetized opportunity, says Blockgraph CEO Jason Manningham. But...
Making Great First Impressions: Why Creatives Wish They Could See These Ads for the First Time Again
Repetition and frequency are drilled into every advertiser as key to winning eyeballs and new consumers. Ads are notorious for...
The average payment terms from clients now stand at 60 days with--on average--a third of agencies having been forced to...