2022 was a record-breaking year for US digital advertising revenues, which cracked the $ 200 billion mark for the first...
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AUCKLAND, Today: Entries for the 2023 Outstanding Radio Creative Awards (ORCA) are now officially open, providing an opportunity for those...
After more than two years of building and testing, Meta is releasing brand suitability controls and third-party verification for its...
//www.youtube.com/watch?v=839MSbrNJwk AUCKLAND, Monday: Health-product provider Red Seal – with creative agency Studio Nash, production company Supernormal, and Slingshot Media –...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Rage Against The Machines Last week, Meta quietly...
The cord-cutters have taken over. In 2022, for the first time ever, the proportion of U.S. households that subscribe to...
SYDNEY, Monday: The percentage of journalists using press releases has increased year-on-year to 86% as AU-based software PR provider Medianet...
The digital advertising industry has been too focused on data perfection, according to Analytic Partners CEO Nancy Smith. But as...
Every marketer knows the old adage: It costs much more to get a new customer than to keep an existing...
To help consumers counter the impact of inflation, McDonald's has begun a campaign in Sweden to travel back in time...