Andrea Kwiatek will be presenting at Programmatic IO, taking place May 20-22 in Las Vegas. Get your tickets here. If marketers weren’t so obsessed with vanity metrics like viewability and click-through rate (CTR), the open internet would have less of a media quality problem. Buyers could solve many of the issues they have with the […]
The post It’s Time For Buyers To Ditch Vanity Metrics And Start Collaborating With The Sell Side appeared first on AdExchanger.
More Stories
For Advertisers, Hydration Breaks Were the Star of the World Cup
Walmart’s Wall: Will The Vibe Deal Make It Meta, Or Another AOL?
Former One NZ boss signs up to be Les Mills’ new CEO