Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Suite Smell Of Success Xandr CTO Ben...
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Advertising has always been a high-pressure industry, notorious for long hours, tight deadlines and huge client expectations. The tumult of...
After six months of planning, The New York Times has finally brought ads to The Athletic. When The Times acquired...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Fair Share In the years before Apple dropped...
Skin care brand EOS took a gamble last year when it based an entire product and marketing strategy on a...
Procter & Gamble's chief brand officer Marc Pritchard said it best: It's time to "double down." That sentiment may feel...
The witty campaign Confusing Times was released by Burger King last summer to promote its Plant-Based Meat menu additions with...
Jay Glogovsky, vice president of revenue operations and analytics for The New York Times, will be speaking at Programmatic I/O...
As we’ve collectively ridden the rollercoaster of current events over the past couple of years, it has become clearer than...
“We’re For Moving With The Times”. This is the new theme of a major brand reset for Z Energy (Z)...